Meet the Team
Arbour Advisory is led by experienced professionals who understand the unique challenges facing arborist businesses in Australia.
George Morice, CA
Founder & Director | Chartered Accountant
George Morice is the driving force behind Arbour Advisory, bringing over 18 years of hands-on business experience and more than a decade as a Chartered Accountant serving Australian small businesses.
Deep Experience with Tree Care Businesses
George’s connection to the arborist industry runs deep. Having worked with dozens of tree lopping and arborist businesses over the years, he’s developed an intimate understanding of the sector’s unique financial challenges:
- Seasonal cash flow management – Understanding the feast-and-famine nature of storm work versus planned maintenance
- Equipment financing strategy – Helping clients structure chipper, crane, and truck purchases for maximum tax efficiency
- Subcontractor arrangements – Navigating the complexities of contractor versus employee relationships in tree work
- Job costing accuracy – Ensuring every quote captures true costs including equipment wear, travel time, and disposal fees
- Workers compensation – Managing the high-risk classification challenges facing arborists
George has seen firsthand how tree lopping businesses can grow from a ute and chainsaw into multi-million dollar operations – and the financial growing pains that come with that journey. His practical, no-nonsense approach helps arborists avoid the common pitfalls that trip up growing businesses.
Professional Credentials
- Chartered Accountant (CA) – Chartered Accountants Australia and New Zealand
- Registered Tax Agent – Tax Practitioners Board
- Xero Platinum Partner
- Director since 2012 (including predecessor entities)
- Business owner since 2006
Philosophy
“Most accountants see arborists as just another trade business. I see an industry with its own rhythm, risks, and rewards. When you understand that a wet winter means different things to a tree lopper than a builder, you can actually help them plan ahead rather than just react.”
George operates with integrity in advice, accountability in delivery, clarity in communication, and a focus on long-term partnership rather than transactional relationships.
Get in Touch
Ready to work with an accountant who truly understands the arborist industry? Contact George and the Arbour Advisory team for a no-obligation chat about your business.
Ready to talk to a specialist arborist accountant? Book a free consultation with George Morice — 30 minutes, no obligation.